Free Tool · PPC Waste Control

Google Ads Search Term Analyzer

Paste a Google Ads search terms report and instantly split queries into winner keywords, watchlist terms, waste terms, negative keywords, and new ad group ideas. Built for cross-border ecommerce teams that need to stop budget leaks fast.

1. Paste your report

Export from Google Ads → Search terms. CSV or TSV both work. Required: search term. Better: clicks, impressions, cost, conversions, conversion value.

2. Budget diagnosis

Total terms0
Winner terms0
Watchlist terms0
Waste terms0

Paste a report to generate a PPC action board.

Winner keywords

High intent terms worth exact/phrase campaigns or bid increases.

    Watchlist

    Needs more data, landing page tuning, or split testing.

      Negative keyword candidates

      Terms likely wasting budget. Review before adding negatives.

        New ad group ideas

        Clusters you can turn into tighter ad groups and landing pages.

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